what my clients say

  • Alex helped me work through my mindset blocks with valuable techniques that I still use today.

    She was available during our calls whenever I was having a moment or needed extra support which was amazing.

    I successfully grew my monthly income during my time with Alex and managed to became fully booked with my admin services!

    I would highly recommend working with Alex.

    She has so much knowledge and is a continuous learner which is what you want in a coach!

    Sally Birks - Virtual Assistant

  • Alex has been an AMAZING support for my business!

    Not only has she motivated and inspired me within my first year but she has helped me to understand the importance and power of creating a business strategy which has set me up perfectly for the year ahead.

    Alongside sharing her business knowledge, Alex has highlighted the importance of managing my mental health and taught me NLP techniques that I will carry throughout my career.

    Thank you so much Alex, you are a real star.

    Cassie Evans - Virtual Assistant

  • I knew Alex was the perfect person to help me grow my business.

    I was able to achieve so much whilst working with her - I quit my full time corporate job, successfully launched my first career coaching program, signed consultancy contracts, got clarity over how to create and deliver an online course and hit my first £5k month.

    Alex is super approachable and makes you feel at ease during sessions, providing constant reassurance and motivation between coaching sessions too :)

    Jennie Detheridge - Career Coach & HR

  • The experience of working with Alex as a coach has been incredible, we have achieved so much in the last 6 months! The leader I was before we started working together is a much stronger 'beast' There have been high and low points on the journey where I have had to build up my confidence and truly come to terms with how powerful a voice that I have.

    Before we started working together, I had recently had to restructure my office team and the trust in some of my team members had been broken which was then reflecting on everyone else in the office because I didn't know who I could trust

    I was also at the point of burn out where I felt like I was carrying the office team which prevented me from growing the business. I had lost my voice and was reacting rather than leading.

    In terms of how I feel now, I have a solid business plan moving forwards and more importantly (I believe) I have the strength to see it through and the self-belief that I hold more cards than I had previously realise.

    I had been telling myself a different story and gathering evidence to prove it, but the reality was completely different, so now I am looking for more and more evidence to reinforce my new beliefs.

    Some of the key things that I have achieved since working with Alex have been:

    - In this time I have won 4 awards! These were huge wins of recognition.

    - I have put myself forward to speak on a panel of women in front of industry leaders - because you helped me to see what power my voice held.

    - My leadership has become more confident and robust - by learning to trust my team and showing them that I trust them.

    - We have created an awesome presentation that is being shared across the group to send out to stakeholders.

    - I have reconnected with the business and it's values by understanding what my personal values are and seeing how they align with the company core values.

    It has been a pleasure working with you and I am so grateful for the insights you have shared. More importantly, you made me feel safe enough to tell you how I truly felt, without judgement.

    Because I could do this, it allowed me to hear it out loud and then realise the problem, not to deal with alone, but to have your support along the way asking questions that helped me realise the solution

    Claire Delaney

  • I initially booked in a VIP day with Alex as I I felt like I was putting lots of work in to get new bookings but nothing was flowing, everything felt stagnant. I was also really aware that my mindset i.e. low self-confidence, emotionally attached to business, etc. was really impacting the way I felt about each client that didn't book.

    The VIP day was absolutely incredible. The day changed my life. I was absolutely exhausted by the end of the day so I think, for me and knowing

    my energy levels, I would book shorter sessions next time but the work we did during that one day was absolutely phenomenal. The mindset work allowed space for me to really explore where my beliefs were coming from and I was shocked as to the things that I worked out during that time.

    Then, for me, the practical business planning, getting an idea of what I wanted to include in my business going forward, looking at my prices and also forecasting my potential income based on current events and services I had in my diary, it blew my mind. It completely shifted my perspective on my own business. I also came away feeling better able to look at my business as a business, it's really helped me to think, 'ok well that didn't work, maybe next time I'll try this' instead of, 'nobody values what I offer, wants me or thinks I'm any good'.

    Before spending the day together I felt I was lost, I wanted to quit but knew I HAD to carry on as my work, my business, is my calling. I was low, emotionally exhausted and so so done with being on the rollercoaster.

    I'm now feeling excited. I have WAY more in place to make sure I achieve the targets I have set for myself. I'm not afraid to look at the numbers and talk them through with my partner. I have also have a 100% booking rate from my connection calls which is amazing. My business systems worked really well but now it’s really clear, it works even better. People know what they are getting when they go onto my website and I've had feedback that it's really helpful. I'm confident, I feel assure of myself and my offerings, I know that this is my business and I can choose how I want to run it

    Some of the key things I walked away from the VIP day with were; the knowing that when I value my work, others do too, being organised and actually looking at the seemingly scary stuff actually helps me to makes sensible decisions that are much less emotive, Regular coaching HAS to be a part of my business plan, financial forecasting is essential, keeping a lead tracker is an amazing tool that shouldn't be overlooked, it means I can be really proactive in making follow ups.

    I absolutely would recommend a VIP day to others! Without a doubt! It has changed the way I run my business right from the day after my VIP day! My marketing manager has also commented on how good it's been for my business! I've made the money back 5 times in the past 4 weeks which I never ever thought I would say! Complete shift in the way my business is being run! Complete change in the way I treat the business and myself too!

    Merryn Tenalach

  • Alex McCarthy has brought her business growth and mindset coaching services to SYST to provide effective support for the young people we help set up a self-business. Her core values of freedom and self-development have proved invaluable for business and personal growth, providing accessible guidance for young people to ignite their own businesses. Her flexible approach to coaching and mentoring, both online and in-person has worked brilliantly alongside the facilities we offer and has made a positive difference to the youth within Shropshire, boosting their self-esteem and confidence.

    Alex has delivered two workshops for our beneficiaries, she has also attended panel sessions, mentor meetings with the board and has maintained a broad group of mentees since she first started volunteering for us in Summer last year.

    Feedback from sessions led by Alex McCarthy:

    "Clarity, I enjoyed the flow."

    “I’ve turned up every time, opened up about something and given it 100%. Felt motivational, helpful and made me think.”

    "I turned up every time, not given up, tried something new and find it a good distraction."

    “I tried hard, I listened, I was awake, thinking about going outside of my comfort zone”

    “I feel more confident, I made a change and I turned up every time. The session was different, interesting & helpful.”

    "Helpful, motivational, fun and surprising!"

    "Opened up about something, talked about confidence and jobs. Getting to know what it's going to be about."

    "Spoke about more stuff I can be doing & have a mind work assignment to do for next week. I enjoyed having stuff to do and talking about it."

    "Went good, spoke about family and friend. Made a lot of action points! I enjoyed speaking about family and friends which made me happy."

    "I think the session went well, we spoke about what I want to be like in a year and how it would be different to now."

    I learnt more about anchoring and the 5,4,3,2,1 technique which will help me to take a moment for myself and assess things from a better perspective. I feel better and more confident. I am finding it easier to approach things.”

    We would wholeheartedly recommend Alex to anyone looking to set up their business from scratch, brush up on their business skills or those in need of support to reach their business goals.

    Sarah Evans

  • What first led to me investing in coaching with Alex was the way that she works, which is so calming, relaxed and holistic.

    My overall experience has been fantastic! Signing up for 12 months has been amazing.

    It came at the right time & was just what I needed both personally & professionally.

    I am in such a better place than what I was 12 months ago, I have structure, clarity & now know my direction within my own business.

    I feel alive again & have started become a version of me that I have wanted for so very long.

    Prior to working together I felt low & just on a never ending wheel with no focus or passion, whereas now the future feels bright and that I have so much potential.

    Some of the key things that I have achieved with Alex as my coach have been firstly having a space which allowed me to open up and work through things which have enhanced me.

    Secondly she has also helped push me to do things which I would have normally sat back & let pass. I now take chances compared to before when I didn't.

    I would 100% recommend her coaching services to others.

    Jenny Richmond

  • Working with Alex has been a brilliant experience. I had been in business for nearly 10 years when we first started working together. I knew I needed some guidance - I just wasn't sure exactly what and how!

    The support really focused me on my business and allowed me to free up time to spend working ON the business. It helped me to appreciate how far the business has come as well as identifying gaps and areas for growth and development.

    Before working with Alex I felt stuck in a hole of constantly working IN the business and jumping from one thing to the next. I now feel so, so much clearer - it has given me the clarity to plan to put my dreams into reality - I know that sounds cheesy but it's true!

    Some of the highlights for me have been gaining more awareness and control of the business' finances, online presence and a clear social media strategy, confidence to feel okay about reels and photos of myself and clarity in general!

    I would 100% recommend her services to others.

    Amie Davies

  • I decided to work with Alex through her Activate 4 week program as I wanted to start actively marketing my business, after relying mainly on word of mouth for growth in the initial 18 months. I was really unsure exactly how to do this but knew I needed to start using social media!

    I had attended a couple of the Shropshire Women in Business events that Alex runs and warmed to her immediately. I love her calm, considered approach in these networking events and love what she has

    created. She has been there whenever I needed and extremely helpful over the month that we have worked together. Alex has helped me set up canva templates, been on hand to give me a boost and encouraged me to step out of my comfort zone and put myself out there on social media. She has also given me tons of advice going forward on how to use social media and what else I could start thinking about for my business.

    In this month I have taken on several new clients directly linked to my work with Alex. I am super grateful and will definitely invest again at some point in the future. I am feeling very positive about the next few months, and have a clear idea of what I need to be doing at the moment to grow my business.

    I would highly recommend Alex, she is extremely knowledgeable, incredibly personable and a fabulous business coach - and an all-round really lovely person.

    Mandy Taylor Coaching

  • I have worked with Alex previously online during covid times and attended her recent event which was face to face in Bedford.

    Alex was always supportive and thought provoking as a coach and I wasn't disappointed meeting her in real life.

    Her energy is really lovely and she certainly knows her stuff.

    I took my apprentices to the event with me and it was really great for them to learn about business and how important your mindset is. Was a lovely evening and great to be with like minded people.

    I have signed up to one to one coaching with Alex as a refresh and to work through the next level with her in my career. I am very much looking forward to working with her again.

    Caroline Giles

  • I can't recommend Alex's Instagram summer school enough!


    She broke the teaching down into 8 specific modules and enabled me to see how beneficial Instagram is to build my business for the better.
    I loved the marketing module and how Alex said to break down the themes into 5 sections for different social media posts.


    Alex explained everything so well and helped me on a 1:1 basis after the training with a tailored session which was brilliant!


    So Instagram summer school is definitely worth joining 100%. It has helped me so much!

    Alice Bywater

  • Working with Alex honestly changed everything for me. I was instantly drawn to her approach to business and attended a workshop which I loved. I knew I needed her eyes in my business and my goal was to leave my part time job and go fully into self employment. She gently nudged me out of my comfort zone time and time again, with a month I’d handed my notice in and over a 12 month period of coaching I went from clueless but passionate to believing fully that I am a businesswomen and meant to be doing this. Alex believes in you until you believe in yourself.

    Mrs Juliette McGill

  • I booked in a VIP day with Alex as I was feeling overwhelmed with business to-dos and lack of marketing and social media strategy

    The experience was fantastic – it was a jam packed day, where we were able to box off so many of my outstanding tasks that I was struggling with and make a clear plan for moving forward.

    Before spending the day together I felt lost and overwhelmed about my business, whereas I’m now feeling really positive and excited.

    I have clear, easy-to-achieve action steps and a better mindset towards my business and goals.

    ABC Hypnobirthing

  • I have attended Alex's Women in business events and her social media summer school. The experience is always a wholly positive one. I also watch friends and colleagues succeed and flourish when they are coached by Alex.

    The Happy Human

  • What first drew me towards working with Alex was that she understood that not one coaching program fits all and took the time to holistically understand my unique business.

    It's been an incredible twelve months and working with her has helped me to improve my mindset, grow my business, and reach many milestones.

    I was very underconfident about myself, my business, and path forward when we first started working together. Whereas now I am feeling more confident, able to see the huge steps forward I've made and excited to keep moving forwards.

    Some of the key milestones for me have been; learning to gain a better life-work balance, overcoming the fear of moving into new areas of business, being more confident in my marketing and social media as well as striving for, and reaching, business goals that I would have been nervous to reach for before.

    Helen Massy Medical & Health Writer 

  • What first drew me towards working with Alex is I liked her vibe! From her Instagram videos and then meeting her at networking events, I felt that we had a similar vibe and would work well together. As a coach, I knew that she knew the journey and, with her positive, uplifting nature, I knew she would be able to help me with a gentle and encouraging, but firm hand! Also her honesty, authenticity and transparency.

    Overall working with Alex as my business and mindset coach has been fantastic!! I've loved the sessions and getting to know each other better. Each session felt quick because it was chocca-block full and I always came away feeling newly motivated, inspired, excited and confident that I knew what the next steps were, how to do them and that I COULD do them - even the scary ones! I always looked forward to the Monday card pull and really appreciated the check-ins and words of support and encouragement - which continue, thank you

    Before we started working together I felt confused, in a rut and lacking motivation and inspiration as a result. I had done all I could do on my own and didn't know what to do next. I felt like I was in limbo.

    However I am now feeling excited and confident! My confidence has grown so much and I have some clear blueprints to follow to be able to keep going and growing. I'll definitely be back for more growth, but for now I feel like I've got this, which is a big leap from how I felt before we started working together.

    Some of my biggest wins since working Alex have been firstly getting my face on Instagram!! Posting pictures of myself felt so uncomfortable before, never mind actual videos! Feeling more relaxed and at ease with this has been huge, thank you. I've promoted and run a ticketed online workshop, learned how to set up a landing page for promotion and client transactions. I've put together a signature coaching programme, which although is on hold for a little bit, I'm really excited about launching and have confidence that I know how to do that!

    Jenna Ward Coaching

  • I had been thinking about starting my own business for well over 2 years. I kept putting off actually actioning it due to fear if I’m honest. It was like a roller coaster of excitement some days to fear the next, the fear was always greater than the excitement! At the time the fear felt very real, I worried about failure, letting people down that relied on me personally and work wise, there was also the fear of the financial unknown… I had hit a mental block, one of my friends suggested a business coach, that was something I had never heard of, in hindsight, it is now one of the best things I have heard of. I googled “business coach local to me” Alex popped up, had very good reviews and I made an appointment.

    I came out of our meetings buzzing with excitement and confidence, Alex listened to my fears, broke down my fear and turned it into enthusiasm and set out a step by step personalised business plan. It is hard to explain how helpful this was to me in setting up my business and making understanding my fears. I would like to use this picture below as an analogy of her step by step help and action plan compared to how far I was getting by myself.

    Since setting my own business last November I haven’t looked back, well only to think I wish I had done this 10 years previously!! I’m absolutely loving it.

    If you are thinking of setting your own business up or are struggling to see the wood for the trees! book an appointment with Alex, you even get free Starbucks!!

    Paul Eddon Design and Build Solutions

  • I first started working with Alex in April 2022. At that time I had just moved into a new leadership role with the NHS I had a lot going on professionally with a significant amount of change. I knew that I wanted to maximise 2022 to pull MKOM together and bring it to life to see it as a recognised business rather than just a hobby. I lacked self confidence in my own ability and doubted that whether this could become a possibility. At that time I felt lost, disconnected and unsure. My growth mindset was limited I felt blocked and unsure which way to turn knowing that I would love to run MKOM full time as my business and travel the world but never believed at that time that this would be possible. My friend had previously worked with Alex and recommended her. I started following Alex on Instagram and immediately connected with her posts on a personal level. I felt that Alex and I had similar values and a real passion for travel and loved her ethos of your business is an extension of you! I then booked in a free discovery call which went really well and then I decided to book in for 6 months of business coaching. I loved Alex’s person centred approach to business which is exactly what I wanted and needed in a coach.Absolutely incredible! Alex is an amazing person, so inspiring, enthusiastic, supportive, kind, compassionate and understanding. I could not have wished to have worked with anyone else at this stage of my business development. Alex and I have aligned on a spiritual and professional level which really has helped bring me and my business to life! Alex has pushed me when I have needed it, she has taught me, she has listened to me and encouraged me. I absolutely love the use of weekly card readings to remind me to tune in to my intuition. Alex has hugely empowered me and my self development over these past 6 months have been incredible which I didn’t realise that I needed.I’m happier, more confident and allow myself to dream big and I now believe that my dreams can and are becoming my reality. I feel really positive about the future and that I know that what I do and offer has real value for many people. Consistency is key and I keep focussing on the small steps each day. I am really excited about the future of MKOM. My biggest highlights to date since working with Alex being contracted by the NHS to deliver an introduction to mindfulness workshop to cancer care unit nurses which has now progressed into running a retreat for them and monthly mindful sessions in 2023, being contacted by an American Company Tour Hero to run mindfulness retreats abroad and being invited to co-host a retreat in Marrakesh October 2023 with a local yoga teacher! I also have talked about mindfulness to local business owners and recently run a mindfulness workshop at the Shop Small Leam event!

    I 100% recommend working with Alex!! xx

    Holly Smith

  • The experience working with Alex has been fab, she helped me so much and given me great ideas of how to help and grow my business.

    I felt quite nervous before working with Alex and had a lot of doubts about myself and going into new areas of my industry but she gave me the confidence to do it.

    I’m really happy with how I’m feeling towards my business and I’m confident my business will grow and hit my goals!

    Thanks Alex – you have made me realise that anything is possible if you put your mind to it and it CAN be successful. I now think ‘why not’ instead of ‘what if.

    Laura Brindley

  • I attended Alex's manifestation workshop for businesses, I am a spiritual person and I use manifestation in my personal life all the time.

    I've been friends with Alex for over half of my life but never considered using one of her classes as its something I do anyway, however I'm so glad I gave myself the push to go, it blew my mind! Got me thinking in a wider view and inspired me more than I could have imagined, she's very clever in the way she broke it all down into easy steps and completely changed the way I've been viewing my business and my mind set of manifesting. I now feel I can really build on bringing manifestation into my business and can't wait to see where it takes me.

    I really enjoyed her confident yet gentle approach to the group that got us all envolved and discussing together and I felt really at ease, it didn't matter that some people had little or no knowledge of manifesting nor did it matter that some of us were spiritual and some were not, it was a great mix of people and fit everyone who attended, thanks so much Alex I will definitely be taking more of your workshops and I have already seen a difference in my business

    Stacy Oliver Olivanders Crystals

  • Alex is our resident mindset coach. She delivers 2 sessions per month & these are such popular sessions!!

    Alex covers topics that are relevant to the ladies at the time & explains things in a way that makes complete sense (even to newbies inside the programme).

    Alex goes above & beyond to deliver high-quality sessions: she plans them out thoroughly, has incredible energy & delivers with such care & compassion.

    These are a huge part of our programme because mindset is the centre of any transformative process. Many breakthroughs & epiphanies have been gained through Alex’s mindset talks

    Thank you so much Alex! We love you.

    Sasha Holly Buy

  • I thoroughly recommend using Alex for business coaching. I have recently launched my Architectural design company and I have found hiring a profession to be invaluable. Her knowledge and insight has taught me how to use social media platforms as a free powerful marketing tool to generate new enquiries.

    Henry Beddoes

  • I have used Alex as a personal Mindset coach and I can’t thank her enough for all the support and direction she has given me. She makes speaking to her so easy and creates a very safe space that you are able to discuss anything. I had a very anxious and messed up head when I first started but bit by bit, week but week we have broken down so much that even my husband has noticed the difference! Thank you Alex for everything you have done and the support you have given me to get this far! X

    Fiona Macalister

  • I've attended three of Alex's business strategy and mindset events, and when looking objectively at the progression stages of my business, these have always been the identifiable catalysts for growth and the points at which I've been re-enthused and energised to push forwards.

    Alex's style is so motivational and supportive. It inspires the best version of you to come out and be seen and I am so grateful to have come into her orbit.

    Elizabeth Taylor

MORE LOVE NOTES FROM MY CLIENTS

Business coaching Alex McCarthy

I was looking for a coach and stumbled across Alex's page. I was struggling with what to prioritise, and I really needed someone to hold me accountable.

My revenue from Jan to Dec has 5x'd thanks to Alex's constant support! I was able to package my offers and make it so much more simple for my customers to purchase from me.

Alex goes above and beyond for every single one of her clients.

Not only did she help us to advance at a faster rate, but she builds confidence within you and is always available to help. I would definitely recommend her services to all businesses to help them scale faster than they can imagine while still maintaining a great quality of service for their customers.

Alex has provided way more value than I ever expected, looking forward to what the future holds for us.

RIZWAN DOOKANWALA - WEBSITE DESIGNER + VIRTUAL ASSISTANT

When I first started working with Alex I had just launched my fitness business and didn't have a huge self-belief in myself.

If I'm honest I don't know where I would be without her support and guidance.

Working with her has been AMAZINGI!!! I have gone from making circa £800-1000 per month in my previous role to enjoying £5k+ months in less than a year - it's crazy!

Anything I'm thinking or that is on my mind I just tell her as I know she won't judge and she will guide me through.

Signing up to her coaching programme is the best investment I have made in myself.

MAIRI IRELAND - FITNESS COACH + PERSONAL TRAINER

Working with Alex has transformed my business, I spent two years stuck in my own head, unable to raise my rates or enjoy my day-to-day work.

Within a few months of working with Alex, I trebled my rates and started gaining the confidence to take control of my business, If Alex hadn't helped me overcome certain crucial mindset challenges, I probably wouldn't have a profitable business today.

- BRANDON BURTON - THE BRAND VOICE STRATEGIST

I HAVE CONFIDENTLY CLOSED CLIENTS WITH TECHNIQUES SHE HAS TAUGHT ME

When I started working with Alex I was feeling really confused and stressed. Alex has helped me strategise and streamline my services whilst providing a sounding board and an open and honest space to be vulnerable and explore my options.

I have confidently closed clients with techniques she's taught me and having her available to ask questions throughout has been invaluable!

Through the last 6 months, I've transformed from confused & uncertain, to believing my worth and confidently signing clients.

Not sure what I would have done without Alex's help, she's reminded me constantly that this can be a fun and exciting venture for all those moments your self-doubt creeps in!

SARAH BURROWS - CAREER COACH

I had been following Alex on IG and really resonated with her style of coaching and her focus on both mindset and business strategy. Being able to meet in person for our session was a huge bonus too!

The level of support has exceeded my expectations. I really felt like Alex was in my corner for the two weeks together. It has been one of the best investments I have made in myself and my business.

I feel worlds apart from where I was two weeks ago. Alex has helped me work on a strategy that feels completely aligned with my business and address mindset issues that I have been struggling with for years!

I think the biggest thing Alex has helped with is self-belief. Before working with her, I don't think I really felt I could achieve my goals. However, she has completely transformed the way I see myself and my business. She is pure magic!

JESSICA BROWN - JESSICA KATE BROWN PUBLICATIONS

I had a 2 hour business intensive course with Alex, to help me set out the steps to launch my massage therapy business, as I was feeling out of my depth and overwhelmed.

It was like Alex could pull, out of my head the important information required, by the end of the two hours. I had a structured plan setting out in detail the steps I needed to take in an easy and straight forward way.

Alex’s technology knowledge, business experience and intuition are first class. I highly recommended her to anyone wanting bespoke and personalised business support.

GILL JARRETT - MOONSTONE THERAPIES

Client Love ❤︎